Bentonville is the county seat of Benton County, and the tenth largest city in Arkansas. The city is centrally located in the county, with Rogers adjacent to the east, and is the home of Walmart, the world’s largest retailer. Bentonville was originally named Osage after the Osage Indians who hunted in the area when White settlers first moved to the area in 1837. The community was renamed Bentonville after Thomas Hart Benton of Missouri in 1841 and was first incorporated on April 3, 1873. The four-county Northwest Arkansas Metropolitan Statistical Area is ranked 109th in terms of population in the United States with 463,204 in 2010 according to the United States Census Bureau. The city itself had a population of 35,301 at the 2010 Census. And the 2011 estimate was 36,295.
The median income for a household in the city was $39,936, and the median income for a family was $46,558. Males had a median income of $31,816 versus $23,761 for females. The per capita income for the city was $20,831. 10.3% of the population and 7.5% of families were below the poverty line. Out of the total people living in poverty, 13.7% are under the age of 18 and 10.9% are 65 or older.