Edinburg is an often-overlooked but very special small Texas town. The average year-round temperature is 74 degrees and Edinburg has excellent cultural, education, recreation, and entertainment options. In 2011 the population was estimated as 79,147. Edinburg serves as the gateway to the historic and culturally-diverse area known as the Lower Rio Grande Valley.

Edinburg is part of the McAllen–Edinburg–Mission and Reynosa–McAllen metropolitan areas.

The median income for a household in the city was $28,938, and the median income for a family was $30,634. Males had a median income of $27,505 versus $21,010 for females. The per capita income for the city was $11,854. About 25.2% of families and 29.2% of the population were below the poverty line, including 37.2% of those under age 18 and 23.0% of those age 65 or over.