Bryan is located in Brazos County, Texas. As of the 2010 census, the city had a total population of 76,201. It is the county seat of Brazos County and is located in the heart of the Brazos Valley (Southeast Central Texas). It shares its border with the city of College Station, which lies to its south. Together they are referred to as the Bryan-College Station metropolitan area, the sixteenth largest Metropolitan area in Texas containing around 190,000 people.
The median income for a household in the city was $31,672, and the median income for a family was $41,433. Males had a median income of $29,780 versus $22,428 for females. The per capita income for the city was $15,770. About 15.5% of families and 22.3% of the population were below the poverty line, including 27.0% of those under age 18 and 11.7% of those age 65 or over.